We at Upwell Coffee Company know that by making targeted investments in research and conservation projects, and particularly focusing on data gaps and implementation gaps, we can better empower small projects that have a large return on investment. Scientists and conservationists working in oceans, lakes, and rivers often know how to make a lot happen from a little, with most folks just needing funds to buy materials and get into the field. Local communities and researchers move the needle with very little but often make a huge difference in our understanding of these ecosystems and how they can be restored. With that in mind, we are doing whole partnerships with organizations and researchers that share this value to advance the whole health of ecological communities, or to better understand the overlooked organisms that play a role in those communities.